Putting home on the market

Assemble Marketing Materials

The best marketing tools for selling a home are not complicated or expensive. In fact, the best lead generators are often the simplest. Here are the three tools you'll need:

For Sale Sign

Widely recognized as the number one marketing tool, a simple For Sale sign is a must for any home seller. It should be big enough for passersby to read easily, and it should always include a phone number.

Advertising

Running the right ads will generate leads, but you want to target your buyer with the right language in the right places:

* Internet advertising is an obvious choice for anyone with computer access because of the tremendous exposure it can provide.
* Running newspaper classified ads can also be very beneficial.
* Our Ad Writer will show you where to run classified ads and how to phrase them to get the most from your advertising dollar.

Home Flyer

This is your property's "brochure." The purpose of this flyer is to provide quick facts and help buyers remember your property, so it should be clear and brief. Provide all the pertinent facts (address, price, number of bedrooms and bathrooms), highlight special features, provide your contact information and include a picture, if possible. Put flyers in a tube on your For Sale Sign for people to pick up, and always provide them to anyone who views your house.

Order a home warranty and then place a

Home Warranty

sticker on your sign - advertising that you have a warranty in place. Offering a warranty is a great marketing tool.

Tell everyone you know that you are selling your home - many houses are sold through

word of mouth

.

If your neighborhood has a

newsletter

, put an ad in it.

Understand what the next step is before you talk with buyers.

Put Shown by appointment only on your sign to avoid drop-ins.